This video was made after we were approached by advertising giant Clemenger BBDO to help them pitch an advertisement for Mercedes Benz.

Dress Better. Now.

A Good Man is a personal shopping company for men in Melbourne and Sydney. We save you money, show you where to shop and help you look good. Damn good.

    • “I was completely clueless pre-consultancy, and now I could very easily go out and buy a new wardrobe and look amazing.”Michael, 42
    “Honestly, my image has come leaps and bounds since I met James and Julian and I gained a lot just from hanging out with them, they’re cool guys.”Anton, 31
    “Julian told me beforehand that dressing well really was simple. I laughed and didn’t believe him. Now I do.”Frank, 47
    “Basically I had absolutely no idea what I was doing fashion-wise beforehand. I couldn’t be happier with what I’ve learnt from James and Julian and couldn’t recommend it more.”Evan, 24
    “For me this wasn’t only about dressing better. Julian and James helped me out with the culture/scene I want to get into, where to go out, as well as some exercise and skin care advice. Completely 100% tailored to what I wanted.”Patrick, 30
    “I was happy with how I dressed before, but I was making some key mistakes without ever realising it. I feel like A Good Man has taken me to the next level.”Charles, 35

    OUR SERVICES ARE TAILORED

    TO SUIT DIFFERENT TYPES OF MEN

    Quick Shop

    $149

    For men who want to test out our services, or want a quick session to find something specific.

    Transformation

    $1450

    For men who want to overhaul their wardrobes and learn about the intricacies of dressing well.

    Porter Service

    $299

    For men who don't have time to go shopping, and want us to do the leg-work for you

    THREE THINGS WE CAN TEACH YOU RIGHT NOW

    pants-fit-tester

    The Amazing Pants Fit Tester

    Many men simply have no idea how to tell if their pants fit or not. In this post, we've devised a simple test to check. Absolutely foolproof, results guaranteed. Continue reading →

    colour-contrast-for-men

    Dark jackets, light shirts
    (never the reverse)

    Most men have no idea about what colours to wear. Without doing a full-blown colour analysis, there is one rule that almost all men can use to always look good: wearing darker jackets and lighter shirts. Continue reading →

    the-gig-line

    The Gig Line
    Harmonising shirt, belt and pants

    There's nothing worse than a man who has tried to dress up yet looks sloppy. A good gig-line neatens up almost any outfit and makes it look purposeful and well-composed. Continue reading →

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