New York / LA / Melbourne / Sydney

We help successful men dress in a way that makes them feel comfortable, attractive and confident.

A personal shopping and styling service like no other - for men, by men.

We save you money, show you where to shop, and help you look good. Damn good.

A Good Man, personal styling and image consulting for men in Melbourne, Sydney and New York City.

What you should know

Why shopping with
a man is better

You can shop with your mum's cool best friend, or you can shop with guys who live and breathe menswear.

Why you should invest in quality clothing

Good clothes are an investment, and we know which ones will last the longest and which ones will fall apart.

Our aesthetic - and
how we'll dress you

We're here to make you look like the best version of yourself - rather than over-the-top and uncomfortable.

How it works:


You contact us.


We go shopping.


You look amazing.

Simple, really.

We Shop With You

For men who want a few outfits

Quick Shop


  • 2 Hours of Personal Shopping?
  • Wardrobe Audit
  • Hair Consultation
  • Extended style advice

For men who want a lot of outfits

Work Day


  • 5 Hours of Personal Shopping
  • Wardrobe Audit
  • Hair Consultation
  • Extended style advice

For men who want a new wardrobe



  • 8 Hours of Personal Shopping
  • Wardrobe Audit?
  • Hair Consultation?
  • Extended style advice?

Can't see us in person?

Try our interactive "Dress Better in 7 Days" course, it has unique lessons developed over 4 years of working with men all over the world, it's only AU$49 and we have a money-back guarantee.

Check it out and get a free trial

We Shop For You

For the man who's too busy to shop

Porter Service

A Good Man's "Porter Service" is for men who don't have time or energy to spend the day shopping and want a selection of clothes expertly sourced by our stylists to match their specification, then brought to their home or office to try on. Your stylist will be there with you as you try the clothes, to make sure everything fits perfectly and looks fantastic.

You keep the clothes you want, we return the rest. We even create a bulk invoice for you so you only need to pay once, rather than each individual store. With the porter service, we make it as easy for you as possible to get new clothes.

Pricing on request

Do it!

What Sets Us Apart

We're unbiased

Unlike other shopping services, we don't take commissions on anything you buy. You're paying us to act entirely on your behalf, and we're making sure you get the best stuff

We're Men

It's quite simple. We're men, we know how men's clothes are meant to look and we know where all the best menswear is in Melbourne and Sydney.

We're the experts

Established in 2009, A Good Man has written best-selling books on men's style, worked with major men's fashion publications and styled thousands of men all over the world.

Here's some other amazing projects we've been a part of

Dress Better in 7 Days!

Since 2009 we've been teaching thousands of men how to dress better. We've compiled our best tips to help any man begin dressing better in just one week.

You get an email every morning when you're getting dressed that teaches you a new lesson. Put it in practice, send us a photo, get feedback, look great.

Try It!

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Mens Fashion Articles

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